Banking Insights

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Blog: The Second Step in a Successful Modern ATM Strategy: Get to Know Your Consumer, Really Well

When building the foundation for a successful ATM strategy there are three key pieces of information you need to consider: Consumer Analysis, Market Analysis, and ATM Network Analysis. Each are equally important, yet very different. Careful analysis of these components will reveal areas of strength and areas for improvement in your ATM network.

Blog: Your ATM Network and You... Have You DTR’d Yet?

One of the very first questions we always ask banks and credit unions is this: What is the role of the ATM within your network? In pop culture terminology, you might call it “defining the relationship” (DTR)... and it’s not always as easy to answer as you might think.

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